CommerceIQ pricing — the structure behind a number you have to ask for

Priced on a call is a pricing model, not an evasion

A word about our own name first, because the search results are ambiguous. DSP on this page is short for demand-side platform — the software used to buy programmatic display, video and audio inventory. It is not Amazon's Delivery Service Partner programme, which is a parcel-delivery franchise and has nothing to do with advertising. We are Dr. DSP, an Amazon demand-side platform product from Full Circle, a full-service Amazon management company with more than $500M in managed revenue across 100+ brands.

Now the question you came for. CommerceIQ does not publish a rate, and the reasons are commercial rather than furtive. A brand connecting one marketplace in one country and a global manufacturer connecting a thousand retailers across dozens of markets buy the same software and generate wildly different amounts of work. A published list would be wrong for nearly everyone reading it, so enterprise vendors scope first and price second. Most of this category does the same.

The cost of that model lands on you. The vendor has priced hundreds of these deals; you are pricing one, against a deadline. Closing that asymmetry does not require guessing their number. It requires fixing the shape of the quote before it arrives, so whatever figure turns up can be laid beside every other figure on your desk and mean the same thing.

What is actually published, read on 20 August 2026

We looked the way a buyer would. The obvious URL, commerceiq.ai/pricing, returns a 404. No figure, tier name or rate card appears on the home page or the platform pages; the call to action repeated across the site is Get a demo. Better stated plainly than dressed up: CommerceIQ quotes on a call.

What the site does publish is the surface you will be quoted on, which matters more than a headline number would. The platform now sits under one AI layer branded Ally, with four named pieces: Content Optimization, Copilot for Amazon, Digital Shelf Analytics and Retail Media Management. Coverage is stated at more than 1,450 retailers, and the newsroom carries 2026 announcements of a suite of retail AI agents. Which pieces you switch on is the price list you are negotiating.

One caution about numbers already circulating under this keyword. Two large software directories carry a CommerceIQ profile showing a five-figure monthly starting price and a free trial, and both showed zero user reviews when we read them today. Neither figure appears anywhere on the vendor's own site, and neither directory says where it came from. We are deliberately not reprinting them: quote a directory field back to a sales team and you have negotiated against yourself before they have spoken.

The dials that set the number

Enterprise retail commerce quotes are assembled from a short list of variables. Knowing them lets you ask about the mechanism instead of the total, which is the only conversation where a buyer has leverage.

• Retailer connections. How many of those 1,450-plus retailers you actually attach, and whether the count is what bands your tier.
• Catalogue size. SKUs monitored, variants counted or not, and what happens the month a range expands.
• Markets and languages. International coverage is frequently a multiplier rather than an inclusion.
• Media under management. Where a retail media module is in scope, the fee often keys to the advertising budget it touches — a flat platform charge, a percentage of media, or a floor with a percentage above it.
• Seats. Named users, and whether read-only access for a finance or brand team is free.
• Humans. Their retail media page describes AI execution alongside human media strategists, so ask whether strategist time sits inside the licence or beside it as a service line.
• Implementation. Onboarding, retailer authorisations, PIM connections and historical backfill are commonly a separate one-time fee.

Two contract lines deserve as much attention as the fee and are far easier to move before signature than after: the commitment period, since multi-year terms are ordinary here and the discount is usually why they are offered, and the annual uplift clause, a fixed percentage increase at each anniversary. An uplift nobody queried compounds silently for the whole term.

Ten questions that turn a quote into a comparable number

Take these to the call. A vendor confident in its pricing answers all ten without friction.

• Which of the four modules is inside this figure, and what does each excluded one cost on its own?
• What bands the licence — retailers, SKUs, markets, media, seats — and where is my next band boundary?
• If I cross that boundary in month four, what happens: a true-up now, a change at renewal, or nothing?
• If retail media is priced on a percentage, is it a percentage of gross media or net, and measured from whose report?
• How many hours of named human time are contractual per month, and what is the price of an additional strategist?
• Is implementation a one-time fee, what is the written definition of live, and what happens to the fee if the date slips?
• What is the term, what is the annual uplift percentage, and is the uplift capped?
• What notice ends the contract, and is there a change-of-control termination right on either side?
• Can I export my full history — shelf data, campaign data, content records — in a machine-readable format after termination, and at what cost?
• Will you put price protection in writing: a maximum increase at first renewal, agreed now?

Get all ten answered in one document and a quote-only vendor becomes exactly as comparable as one with a public rate card. The last two are the ones people skip and the ones that cost money in year three.

The multiplication is yours to do, on any vendor including us

Nobody will run this arithmetic for you. Convert every quote to a single annual figure at your real numbers, then add the parts living outside the invoice.

• Twelve times the monthly, plus implementation in year one, plus the uplift applied to years two and three. Sum the term, not the first month.
• Add the operator. A licence assumes a competent person drives it daily; a managed fee includes that person. Comparing the two without adding a salary produces a wrong answer in whichever direction.
• Add the media. Platform fees and advertising budget are different pots, frequently presented as though they compete.

Then check the direction of travel. A flat licence is comfortable while media grows and uncomfortable the quarter you cut spend, since it does not fall with you. A percentage of media does the reverse: it flexes down in a bad quarter and climbs with every dollar you add. Neither is better in the abstract — we charge a percentage on our sponsored-ads product and think it a fair model — but one fits your next twelve months better, and only modelling both will tell you which.

Some arithmetic to make that land. At $60,000 a month of media, a single percentage point of fee is $600 a month and $7,200 a year. Three points is $21,600. The question is never the headline alone — it is what the variable line is charged on, and whether anyone wrote it down.

The calculator below is a shape, not a quote. None of its percentage rows is CommerceIQ's rate, because CommerceIQ publishes none, and inventing one would be precisely the error this page exists to prevent.

Our own price, and the part where we are behind

Fairness requires saying this: we do not publish a Dr. DSP price either. On transparency specifically, several competitors are ahead of us, and pretending otherwise on a page about someone else's disclosure would be absurd. What we offer is a demo, the first thirty days at no cost, then a figure set on the call against your actual media budget and the scope you want, billed month to month with Orbit bundled in. Our sponsored-search product does publish: Dr. PPC is $300 a month plus 3% of ad spend, capped, month to month. Start there instead if your leak is in search rather than display.

For scale rather than promise: a live Amazon DSP API pull across 30 advertisers in July 2026 returned 6.04x return on ad spend, a $5.49 cost per acquisition across 57,137 attributed purchases and 20.1% new-to-brand. One month, Amazon-attributed, guaranteed to nobody.

Where CommerceIQ is the better purchase: a large catalogue across many retailers and several countries, an ecommerce operations team who will live in the platform, and content, availability, profit recovery and media all needing to sit in one place. That is a genuinely different product from ours and an Amazon specialist cannot fake the breadth. Where we put ourselves forward is narrower — Amazon is the business, nobody internally owns display as a full-time job, and the open question is whether it adds sales or reports them. If you would rather buy that as an agency engagement with a named team and a scope of work, across more than Amazon, reMKTR sells the same capability the other way round.